Etienne Boulay
Etienne Boulay
Marketing Strategies
Étienne Boulay is responsible for bringing strategic sports and public partners to Exclaro Wellness and helping to define products. he received a scholarship to study and play football at Kent School, a prestigious school located in Kent, Connecticut. After spending two years at Kent, he received a full scholarship to pursue his career at the University of New Hampshire for four years. In 2020, he launched the non-alcoholic beverages Atypique with the aim of pushing the boundaries of ready-to-drink products, offering classic recipes but in a non-alcoholic and less sweet version. Following the success of the company, Keurig Dr Pepper Canada acquired the Atypique brand in June 2022.